– Storytelling A new engaging way.
– Multi platform not just covering bases on digital platforms really taking advantage and using the different platforms for different angles on the narrative.
– Not cross-medium, It s a large story fractured into component parts, tailored for each platform.
– Strong context, suspend disbelief to become involved in story
Alison Norrington at TEDx Transmedia 2012
– Audience investment is key then letting them collaborate.
– New ways to engage your audience across all platforms
How to Build a Transmedia Story World (2010) – Brent Friedman, Electric Farm Entertainment
– Customisable, Engagement, deeper level of following
– Inspiring to take action…Also take social action
– Transmedia will become a complex behavioural language.
– Switching audience from being passive observers to active participants
Twice upon a time: Michel Reilhac at TEDxTransmedia2011
- Playing – not just for kids as a principle of human interaction
- Hoaxing – Taking fiction for reality, No such thing a permanent and objective- it is always changing physical dimensions of realities become more real that the old physical world
- Sharing – The power of the many rather than the weakness of the one
– Play in the gaps in the spaces of story
– Layers of information, adding to the experience
– How are they finding out about your story? and how to keep them engaged
THE WORLD I WANT TO CREATE
Themes: Feminism, Enviromentalism.
- Mini Doco Clips: “What’s happened to the ‘Beauty’ in your world?“ Because the novel has strong messages about environmentalism, I want to create a tapestry of mini doco’s that fans can send in and explain and show what has happened environmentally to something in their area.
Platforms- Twitter, FB, Tumbler, & Website:
- Profiles for Fairy-tale characters- very empowering for woman
- give them real lives-eg.fashion, fun and relationships.
- Create personas that will interact with other characters.
- Videos Created as a secret recorded diary entry explaining the lead characters history… Later as the character travels time thse will still continue, perhaps even a link on the series screen once filmed as to what part of the story they were entered. Also twitter hashtags and every webisode has a clip from te beauty in your world campaign.
- Online Game: The game world will be developed as a series of worlds that will be unlocked as each film is realised.
- Wii game: Self defence classes taught by kick ass princesses
- Web Trilogy The eventuation point of all the stratergy. Only once the strategy has reached target audience and interest will it be released. This will be helped by videos being made as a plead for funding (by Beauty herself) for her to be unlocked from her world.
The Digital Rocking Chair
Transmedia and Story telling
Highlights from article below:
“The current and straightest-forwardest (not a word) definition of transmedia is when you take a single story or storyworld and break it apart like hard toffee so that each of its pieces can live across multiple formats.”
“For me, what makes true transmedia unique and beyond the buzzword, past the gimmick, is when it carries two corollaries to that earlier definition: first, it offers audience investment and lets them act as collaborators; two, the story was intended to be a transmedia experiment from the very beginning.” (Tick ,…Tick)
“ BUT PLEASE DON’T SAY THE WORD “GAMIFICATION”: This probably doesn’t deserve its own list item but fuck it, it’s my list and I’ll rant if I want to. I hate that word: “gamification.” I like games. I like to play. I like putting game elements into play where appropriate. But gamification often relies on shoddy collection mechanics to beef up an already un-fun idea. “We just gamified your gynecology appointment! You just got seven cervical coins! Ding. You’re now mayor of vagina-town! You just collected the Speculum Is Colder Than An Ice Cube In A Yeti’s Mouth badge!” (….hahaha)
(Jason Thibeault- Sr. Director, Marketing Strategy at Limelight Networks)
“Today’s Digital Marketer (aka, God of Engagement) These people are still hard to find but when you do, you know it almost immediately. They don’t have checklists. They have numbers that tell them the effectiveness of their efforts, numbers that speak about depth of engagement, metrics that illustrate the impact of their marketing effort. And they aren’t telling customers about their product. They are using different channels to create an emotional connection between customers and their brand so that when they need to launch a new product or change its messaging, it’s not like trying to roll that rock uphill because they’ve already done the REALLY hard work: creating the connection between the customer and what’s really important. How do they do this? Through storytelling.”
Starlight Runner Entertainment, Inc., founded by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner Entertainment also produces animated and live-action feature films, as well as digital content.
“Transmedia immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story…”
“positively reinforcing personal participation in the narrative.”
Starlight runners: ‘Action Drive System™’
Immersion, where we deeply explore the brand and interview the marketers and visionaries behind it;
Innovation, where we build or repair the narrative and underlying mythology of the brand and recommend development procedures that will allow for its extension across an array of distribution platforms;
Expansion, where we are actually building out, enriching and deepening the fiction of the brand, creating franchise bibles and guidelines for it; and
Planning, where we work with the brand owner to strategize a rollout over a certain period of time, often over the course of years, which utilizes multiple media platforms in concert.
When I look back on my life I don’t want to have regrets, I want to know I tried the hardest I could at every step or challenge. So undertaking this project I dreamt big…It may never become a reality but at least I dreamed it. And if you can dream it you can be it right?