‘Scoop.it’ pages I follow:

The Digital Rocking Chair 
Transmedia and Story telling

Article: 25 Things You should know about Transmedia Storytelling

Highlights from article below:

“The current and straightest-forwardest (not a word) definition of transmedia is when you take a single story or storyworld and break it apart like hard toffee so that each of its pieces can live across multiple formats.”

“For me, what makes true transmedia unique and beyond the buzzword, past the gimmick, is when it carries two corollaries to that earlier definition: first, it offers audience investment and lets them act as collaborators; two, the story was intended to be a transmedia experiment from the very beginning.” (Tick ,…Tick)

 BUT PLEASE DON’T SAY THE WORD “GAMIFICATION”:   This probably doesn’t deserve its own list item but fuck it, it’s my list and I’ll rant if I want to. I hate that word: “gamification.” I like games. I like to play. I like putting game elements into play where appropriate. But gamification often relies on shoddy collection mechanics to beef up an already un-fun idea. “We just gamified your gynecology appointment! You just got seven cervical coins! Ding. You’re now mayor of vagina-town! You just collected the Speculum Is Colder Than An Ice Cube In A Yeti’s Mouth badge!”    (….hahaha)

Blog Article: What Makes a Good Story

(Jason Thibeault-  Sr. Director, Marketing Strategy at Limelight Networks)

“Today’s Digital Marketer (aka, God of Engagement) These people are still hard to find but when you do, you know it almost immediately. They don’t have checklists. They have numbers that tell them the effectiveness of their efforts, numbers that speak about depth of engagement, metrics that illustrate the impact of their marketing effort. And they aren’t telling customers about their product. They are using different channels to create an emotional connection between customers and their brand so that when they need to launch a new product or change its messaging, it’s not like trying to roll that rock uphill because they’ve already done the REALLY hard work: creating the connection between the customer and what’s really important. How do they do this? Through storytelling.”

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